Create Ad Performance Report for your Google AdWords Account

Online business owners can rake in huge profits by employing Pay per Click advertising techniques for their website. And, as a marketer, you are most likely to use Google AdWords as your main platform for this form of advertising. This one-of-its-kind program by search engine giant Google is easily comprehensible and simple to use.

When delving into search engine marketing, you have to rely on performance reports to give you an insight into the efficacy of your campaign. For PPC users, Ad Performance Reports are like 'holy books' that have to be preserved for improvisation of your efforts. These reports are compilations of statistics based on search engine functionality. They help you judge text and image ads and their efficiency in bringing in targeted visitors to your site.

In Google AdWords, you can create your own ad performance report in the following simple steps:

1. After logging in to your AdWords account, click on the 'Reports' tab at the top of the page.
2. Go to the 'Create Report' section and choose Ad Performance Report as your report type. You can also select different ad types of ad variations like text ads, image ads, video ads, etc.
3. Next, pick the kind of view you want for your report. You can choose to have data on an hourly, daily, weekly, monthly or yearly basis. The site provides extensive account-related information to its clients, as per their whims and fancies.
4. Amongst the settings, you can choose a date range for your report. This range helps you select the time span for your ad performance report. You can click on dates provided in the clickable calendars.
5. Next, you can pick the ad campaigns and ad groups that you wish to be reported on. You can also check the 'Choose All' option provided in the settings thereon.
6. There are a number of other columns available in the 'Advanced Settings' section. This will help you customise data that has to be included in your report.
7. Select a name for your Google AdWords report and save templates for the same. You will be forwarded reports in the same format.
8. The last step is to provide email addresses to which the reports and other notification are to be sent. You can also choose the preferred format for the file type from amongst the list of options available.
   

The aforementioned steps will guide you in picking data to be presented in your ad performance reports. This data will eventually determine the course of your future plans and ultimately the success of your campaign.

Advantages of using Google AdWords

Google is one of the biggest names in the domain of search engine marketing. AdWords, its Pay per Click advertising programme, is creating ripples in the online marketplace, luring businesses by millions. Almost every company wants to join this programme because of its profitability, convenience of use and inexpensiveness.

The Google AdWords programme is extremely effective for all kinds of business. It can be altered as per advertisers' requirements, and the best part is, you have complete control and say on the budgeting of your account.

Listed below are some of the main benefits of being associated with this programme:

1. Based on the PPC advertising model, it involves bidding on keywords on which you want your ads to appear. By doing so, you ensure that your ads turn up only on selective keywords and that you cater to the right kind of audience. Or, in short, you reach out to people looking for your product/service.
2. Being an Google AdWords account holder, you have full control over your budget. You place bids as per the popularity and competitiveness of ads. You also have the right to control and alter the bid amount as per your budget. The programme offers extensive details on the performance of each keyword so that you can alter their rates. You can even fix up a daily or monthly budget to keep a tab on the money spent and also to balance out the ROI.
3. As an advertiser, you can create multiple ad campaigns and numerous ad groups thereon. Each group contains a number of ads that can be customised as per convenience. Incorporate your important keywords in these ad texts as well as the Title and Destination URLs so as to double their impact. You also have the option of editing the content of your ads when need be.Through this programme, you can easily keep a tab on your campaign. You can opt for ad performance reports on a daily or monthly basis and then work around your campaign so as to derive maximum benefits. You can also take help from an AdWords Professional to comprehend the nuances of the programme.
   

More than anything else, this programme is effective, and that too at an extremely faster rate. Success can be guaranteed if you know how to make the right moves in the online marketplace.

What is Quality Score in Google AdWords?

Google is one of the most popular search engines worldwide. Its Pay per Click programme, AdWords, is used by a huge number of web businesses in order to lure targeted visitors on to their websites. The main reason behind its popularity is its cost-effectiveness and convenience of operations, especially in comparison to other search engines.

Opening an account and launching an ad campaign on Google AdWords is quite easy a task. What is difficult is getting a nod for all your keywords and their use in your campaign. The search engine decides to give a go-ahead to a keyword only after analysing it on various grounds.

Quality Score is one of the most important variables assigned to each of the keywords in a campaign. A number of factors are taken into consideration to calculate this score, as it ultimately influences the performance and positioning of your ads. This also helps ensure Google's search results come up only with the most relevant ads, so as to bring in maximum benefits for advertisers, users and the network itself.

When it comes to Google AdWords, Quality Score (QS) determines the minimum bids placed on keywords – higher the QS, better the positioning of your ad and lower its minimum bids. It is also important for measuring the relevancy of a keyword to the ad group it is placed in, and to the search query made by a user.

The formula of QS is different for calculation of minimum bids and determination of ad position. The kind of targeting chosen by an advertiser also influences the calculation of this score. Listed here are few of the essential elements taken into consideration in AdWords:

1) Minimum Bid Calculation

- Keyword's Click-Through Rate (CTR) on Google

- Quality of the landing page used for the keyword

- Relevance of the keyword to its ad group

2) Determination of Ad Position

- Relevance of the keyword to the query searched for by the user

- Matched keyword's CTR on Google AdWords

- Quality of the landing page in question

The QS algorithm is complex and scrutinises each and every keyword for its quality. However, in the long run, it is actually a beneficial exercise for the smooth functioning of your account.

Black Hat Pay per Click Techniques used by Affiliates

Affiliate marketing is one of the most convenient forms of marketing on the World Wide Web. Merchants pay commissions to affiliates, who in turn, promote the former's business to generate targeted traffic.

Often merchants, especially the ones functioning through affiliate networks, actually make efforts to generate traffic through their own techniques. This is mainly done in order to avoid paying heavy commissions to affiliates. Many a times, even networks disallow affiliates to use certain techniques, giving merchants the upper hand in transactions.

So what do affiliates do in such a scenario? Listed here are some of the easiest methods that can help you achieve profits in times of 'adversity'. Even though considered Black Hat, they are actually adopted by many an affiliate:

1. Try to target areas where the merchant or network is not focusing. By doing so, you can cash in on the traffic that remains untouched by others. Geographically target your Pay Per Click campaign and hunt for convertible users.
2. Go for brand bidding at times when the network or merchant will not be glued on to the adverts. Test your ads at those times of the day and week when they are sure to go unnoticed by someone in-house.
3. You can ban certain Internet Protocol (IP) addresses from seeing your ads. Even though this might be considered unethical, by doing so, you can actually ensure that 'unwanted' people do not scan your adverts.
4. Many a times, affiliates copy merchants' Pay per Click ads and use them as their own. This is basically done to prevent the network from tracking back URLs. But, if caught, it can land you in trouble.
5. You can divert traffic to a different domain altogether. You just need to have a little bit of technical knowledge, and it is achievable even without redirects.
   

As an affiliate, you can also use the 'broad match' keyword targeting options so as to incorporate trademark terms in your adverts. All these aforementioned methods can do the trick for your business, but, you should be a little careful, lest you land up in trouble with your advertisers