Is your business dependent on Pay per Click advertising? Did Pay per Click, clique with your marketing objectives? If yes, then here is what a new data claims: According to this data, the number of consumers clicking on search ads on Google is declining.
Did you just skip a heart beat? Wait till you read this – According to Google, the decline is comes from its attempt to improve the quality of the advertising leads, which makes it difficult for advertisers to click on the links accidentally.
Meanwhile, this data has made a lot of people grow anxious as a slowing economy can affect the rapidly growing market of Internet advertising in a negative way. This compels many organizations to think of more ways to advertise than just PPC.
While some organizations are counting on viral marketing for promotion purposes, especially through the various social media sites, some more are looking forward to more advanced form of online marketing like banner advertising and affiliate marketing.
Will PPC services now start a downward journey? Will this affect its popularity? Give me your views.
Friday, April 11, 2008
Wednesday, April 9, 2008
Keywords – The Lifeline of a PPC Campaign
The whole game of search engine marketing revolves around the use of appropriate keywords while marketing through search engines. Businesses that are wise enough to comprehend the web users' mind lunge forward faster than their competitors. However, treading the path of success, especially when it comes to Pay per Click management, is not an easy task.
In simple terms, keywords are words or phrases used by an average web user to find information about a product or service that interests him/her. It is on the basis of these words that a search engine crawls, indexes and ranks millions of web pages in their result listings.
For an online business, identification of keywords is a very crucial task. It is on the basis of these words that a PPC campaign is formulated. If your ad has the right keywords and shows up on the most appropriate corresponding pages, you are sure to get unique visitors to your site.
As an advertiser practising inorganic search engine marketing, you have to place bids on keywords to get your ads positioned on SERPs. The higher your bid, the better your positioning in the 'sponsored links/listings' section. However, one must not forget that the rates of keywords keep fluctuating almost daily. Therefore, do not keep bidding an unreasonably high amount for a simple keyword that can be effective at a lesser bid also.
The only way you can avoid committing these mistakes is by keeping a track of the effectiveness of your keywords and the conversion rates they generate. Incorporate niche keywords into your campaign even if they might seem too general.
The next step is to determine the kind of 'match' you would like to have for your ads to pop up on search queries. You can choose from exact, phrase, broad and other advanced match options. You can always change your selection once the Pay per Click campaign is well-settled.
In between all this, you also need to monitor the Cost per Action (CPA) and Click-Through Rate (CTR) of your ads. To maximise your Returns on Investment, try and keep the CPA as low as possible. Make use of various tools available on the Web to improvise on your work and you are sure to achieve success with your online marketing campaign.
In simple terms, keywords are words or phrases used by an average web user to find information about a product or service that interests him/her. It is on the basis of these words that a search engine crawls, indexes and ranks millions of web pages in their result listings.
For an online business, identification of keywords is a very crucial task. It is on the basis of these words that a PPC campaign is formulated. If your ad has the right keywords and shows up on the most appropriate corresponding pages, you are sure to get unique visitors to your site.
As an advertiser practising inorganic search engine marketing, you have to place bids on keywords to get your ads positioned on SERPs. The higher your bid, the better your positioning in the 'sponsored links/listings' section. However, one must not forget that the rates of keywords keep fluctuating almost daily. Therefore, do not keep bidding an unreasonably high amount for a simple keyword that can be effective at a lesser bid also.
The only way you can avoid committing these mistakes is by keeping a track of the effectiveness of your keywords and the conversion rates they generate. Incorporate niche keywords into your campaign even if they might seem too general.
The next step is to determine the kind of 'match' you would like to have for your ads to pop up on search queries. You can choose from exact, phrase, broad and other advanced match options. You can always change your selection once the Pay per Click campaign is well-settled.
In between all this, you also need to monitor the Cost per Action (CPA) and Click-Through Rate (CTR) of your ads. To maximise your Returns on Investment, try and keep the CPA as low as possible. Make use of various tools available on the Web to improvise on your work and you are sure to achieve success with your online marketing campaign.
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