Often merchants, especially the ones functioning through affiliate networks, actually make efforts to generate traffic through their own techniques. This is mainly done in order to avoid paying heavy commissions to affiliates. Many a times, even networks disallow affiliates to use certain techniques, giving merchants the upper hand in transactions.
So what do affiliates do in such a scenario? Listed here are some of the easiest methods that can help you achieve profits in times of 'adversity'. Even though considered Black Hat, they are actually adopted by many an affiliate:
- Try to target areas where the merchant or network is not focusing. By doing so, you can cash in on the traffic that remains untouched by others. Geographically target your Pay Per Click campaign and hunt for convertible users.
- Go for brand bidding at times when the network or merchant will not be glued on to the adverts. Test your ads at those times of the day and week when they are sure to go unnoticed by someone in-house.
- You can ban certain Internet Protocol (IP) addresses from seeing your ads. Even though this might be considered unethical, by doing so, you can actually ensure that 'unwanted' people do not scan your adverts.
- Many a times, affiliates copy merchants' Pay per Click ads and use them as their own. This is basically done to prevent the network from tracking back URLs. But, if caught, it can land you in trouble.
- You can divert traffic to a different domain altogether. You just need to have a little bit of technical knowledge, and it is achievable even without redirects.
As an affiliate, you can also use the 'broad match' keyword targeting options so as to incorporate trademark terms in your adverts. All these aforementioned methods can do the trick for your business, but, you should be a little careful, lest you land up in trouble with your advertisers
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